Insight Resources provides a comprehensive array of assessment instruments which bring tremendous value to the work environment. We help companies use information as a competitive strategy in maximizing their potential. Our assessment tools and related products target all phases of employment, from selection and hiring to training, coaching and managing performance to promotion and succession planning. The assessments provide accurate, reliable data that helps employers achieve accurate job fit; helps managers lead, coach and motivate effectively; and helps all employees direct their efforts to achieve greater productivity and profitability.

The “I” in insight is the basis for the logo and incorporates elements of feng shui. The lower portion of the “I” has been stylized to represent the water element and the wavelike shape is designed to capture its movement. The movement of water generates abundance. The superscript dot in the upper portion is actually a circle with a small square in the middle, which symbolizes the luck of heaven and earth, a union. The circle represents heaven and the metal element. The square represents the earth element. This is the form from which money was derived since ancient times. And finally, the mystic knot is embedded within the square. Though tiny and barely perceptible at times, it energizes the logo and symbolizes endlessness, opportunities and success.